Dr. Pirjo Elbrecht
PhD engineer, AI systems builder, and founder. Building Mizzion with Claude Code. 15+ years specifying complex systems across manufacturing, ERP, and digital production.
About
Dr. Pirjo Elbrecht is a systems architect and execution leader with a PhD in Information & Communication Technology and more than 18 years of international experience leading digital transformation across Europe and Asia.
Her work focuses on translating complex systems into scalable execution—from enterprise platforms and manufacturing operations to artificial intelligence and human performance.
Currently at Hilding Anders, she leads digital transformation initiatives connecting ERP systems, manufacturing, automation, and operational excellence across multiple production sites.
Beyond her corporate role, Pirjo is the co-founder of Mizzion, an AI-driven platform exploring the intersection of endurance sports, health data, and human performance. She is also the co-founder of UNBTN, where she helps shape the company’s scientific direction and product innovation in sustainable performance fueling and oral performance.
“I design and implement systems where they matter.”
How I work with AI
I use Claude Code daily to build products, ventures, and AI systems. My PhD was about encoding behavioural rules precisely enough that a machine could reconstruct a garment pattern from a 3D body scan — specification work that taught me the difference between a useful instruction and a useless one lives entirely in precision of language. The same discipline runs through every system I have built: robot storage specifications, API integration architectures, MTM production systems.
Areas of Expertise
Enterprise Systems — Designing and scaling digital transformation across global manufacturing organizations.
Artificial Intelligence — Building AI-powered systems that transform complex information into structured decisions and scalable execution.
Human Performance — Applying systems thinking to endurance sports, health data, and performance science.
Venture Creation — Co-founding and building ventures including Mizzion, UNBTN, and the UNLS Venture Studio ecosystem.
Experience
Hilding Anders — Digital Transformation and Industry 4.0. Mizzion — Co-founder. Luthai Textile Co. Ltd — CAD and Production Integration. NOMO Jeans — Systems and E-commerce. Savannah College of Art and Design — Lecturer. Tallinn University of Technology — Researcher and Lecturer.
Publications
8 peer-reviewed publications. 16 citations. IEEE Xplore, IJMPE, Trans Tech Publications.
- Automation in on-demand manufacturing: the cutting line automation. IJMPE 2019.
- Integration of automated data collection, enrichment and transfer to CAD systems in digital tailoring. Doctoral thesis, TTU Press 2018.
- Precision of 3D body scanners. IEEE INES 2014.
- Waist circumference measurement extraction from 3D scanner data. Advanced Materials Research 2013.
- Body measurements extraction from 3D scanner data. Applied Mechanics and Materials 2013.
- The integration tool for digitized tailoring. IEEE INES 2013.
- Use of 3D body scanner data in digital tailoring. 3D Body Scanning Technologies 2013.
- Made-to-measure jeans. Asian Workshop on 3D Body Scanning Technologies 2012.
Ventures
UNBTN — Co-founder. Sustainable performance fueling and oral performance.
Mizzion — Co-founder. AI-driven platform for trail running, health, and performance.
UNLS Venture Studio — Building ventures that unleash human potential.
Contact
Email: Pirjoelbrecht@gmail.com
LinkedIn: linkedin.com/in/elbrecht
Location: Andorra / EU